Adding credibility to advertised products and services

Since its inception, PSA has insisted on the journal maintaining the highest ethical standards. Australian Pharmacist places pharmacists’ needs ahead of everything else.

The journal publishes peer reviewed articles and research. When it comes to feature content the articles focus on interesting issues that are determined by pharmacists’ information needs and interests.

All editorial is reviewed to assure its readers that the content is independent and evidence based – a credible environment for pharmacists to engage with your brand or corporate message.

The articles are rated by community pharmacists as the most credible in pharmacy publishing and agree that the journal is the most credible pharmacy publication for information regarding S2 S3, prescription drugs and education, plus professional practice.

Advertisers can be safe in the knowledge that their message is included in a journal that is the ‘best-read’, held in the highest regard and trusted by its readers.

The most credible articles in pharmacy

Of the four key titles in the pharmacy market each has its own purpose and niche. For dependable information regarding S2, S3 and ethical products community pharmacists turn to Australian Pharmacist, and also for education and professional practice information.

The journal is rated by community pharmacists as undeniably the most credible pharmacy publication for information regarding OTC, prescription drugs and education, plus professional practice.

> Pharmacy education  64%
> Professional practice  58%
> Ethical products  52%
> S2, S3 products  36%

Decision makers look to Australian Pharmacist first !

Community pharmacists who are responsible or who have infl uence over dispensary and OTC purchases nominate Australian Pharmacist as not only their preferred title to read, but also as the most credible for such information.

Not only are the eyes of those who make the purchasing decisions on the pages of Australian Pharmacist, but also those pharmacists who work in high dispensing pharmacies (dispensing 300+ prescription items a day). Their publication of choice, the one hold in the highest regard is Australian Pharmacist.

The distinguishing attributes of the journal’s content attracts the decision maker’s interests and in turn attracts them to your advertising. Your ethical and S2/S3 advertising (and other) will connect with pharmacists on a more dynamic level and have a greater infl uence with community pharmacists if it is seen in Australian Pharmacist.