The pharmacy workforce has become younger with a growing swing towards females now making up the greater sex. Consequently the pharmacists reading habits and desire for credible information has also dramatically changed over the past five years.

The Universe - 2001 Australian Bureau of Statistics Census Data

            Practicing pharmacists              13,985

            Community pharmacists            12,041

            Pharmacies                                 4,925 (Department of Health & Ageing)

                                                   male               female              total
Aged less than 34                     1,839                3,197                5,036                      
Aged between 35 and 44          1,352               1,760                3,112                                      
Aged between 45 and 64          2,903               2,106                5,009                                      
Aged more than 65                       632                  196                   828