No other pharmacy title is read in greater detail than Australian Pharmacist

The 2008 McNair Ingenuity syndicated pharmacy publication readership survey is the most telling in years revealing a dramatic shift in readership patterns and cementing pharmacy journals in a leading position.

One pharmacy journal has emerged as the title that is extremely well-read and has the community pharmacists’ attention.

66% of community pharmacists read Australian Pharmacist, and ‘read’ it in greater detail than any other pharmacy title in the Australian market.

The journal offers the best readers and the most powerful space for your advertising. This is evident by the high quality of readership by the ‘readers’ of Australian Pharmacist.

> Read by 86% of recipients.
> 92% read more than half of the content.
> 68% of readers read every issue.
> 53% will spend more than an hour reading, of which 24% will spend more than 2 hours.
> The journal is valued by its readers with 84% keeping for future reference.

Preferred choice to read by community pharmacists!

Research again has emphasised that community pharmacists know what they want to read, and 53% want to read Australian Pharmacist – a staggering 29 points ahead of the next best!

> Australian Pharmacist  53%
> AJP  24%
> Pharmacy News  14%
> Retail Pharmacy   6%

As community pharmacists ‘take-more-notice’ of the published word in Australian Pharmacist, more notice will be taken of your advertising in this journal.

SOURCE: McNair Ingenuity Pharmacy Publications Readership Survey, June 2008 - 552 practicing community pharmacists