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No.1 in all aspects of readership
Amount of content read Each pharmacy publication has its own unique editorial, style and manner of presenting information. Pharmacists are in control and decide which one publication they will read over another according to the interest to the reader and the credibility of its content. The content of Australian Pharmacist is relevant and highly respected and read in greater depth by more practicing community pharmacists than any of the other pharmacy titles.
Credible OTC and ethical information The pharmaceutical industry is constantly developing and releasing new and improved drugs for the health and well being of the community. Pharmacists turn to a range of pharmacy journals and other sources for information regarding new developments and revised information. Only one pharmacy publication stands above all others in the delivery of the most credible information. The Australian Pharmacist’s editorial policy and peer reviewed system provides the reader with current, timely and the most credible information.
Regularity of readership (frequency) With every pharmacy campaign you want every post to be a winner – therefore it is vital to ensure that your advertising receives the widest and most frequent exposure. To have any impact with community pharmacists your advertisement needs to be seen 3 to 4 times in order for effective communication to take place, and for your advertising to have the desired effect. Australian Pharmacist offers your advertising the highest possible frequency of exposure to community pharmacists so that your message ‘sinks-in’.
Time spent reading Pharmacists must manage their time effectively – beyond the daily client consultations and management of the pharmacy. The time pharmacists allocate to read pharmacy publications reflects the importance pharmacists place on their content. Australian Pharmacist is the leading pharmacy publication. It delivers content that meets more practicing community pharmacist’s needs for accurate, timely and informative material.
A publication that is kept demonstrates the value the reader places on the content and in turn offers your advertising ongoing exposure with your message being refreshed each time a pharmacist refers back to a publication.
SOURCE: McNair Ingenuity Pharmacy Publications Readership Survey, May 2006 - 541 practicing community pharmacists |
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